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Dana White, CEO and President of UFC, talks with Theo Von about his rise in business, picking walk-up music, Power Slap emergence, his friendship with Trump, retirements that hit him, and more. They discuss staying true to oneself, gambling, sponsorships, and the importance of aligning with advertisers. They also criticize Barry McCarthy, Peloton, and discuss threats from Peloton's CEO, winning Peloton bikes, and the risks of illegal gambling.
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Quick takeaways
- Choosing sponsors who align with your beliefs and values creates a more enjoyable and mutually beneficial relationship.
- Staying true to your principles and refusing to compromise on unreasonable demands from sponsors helps maintain integrity and uphold your brand's identity.
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Importance of Aligning with Like-Minded Sponsors
When choosing sponsors, it is essential to ensure alignment with one's own beliefs and values. A sponsorship deal should go beyond just the financial aspect and involve shared core values. This alignment allows for a more enjoyable and mutually beneficial relationship. Picking sponsors with whom you are aligned helps build trust and creates a positive experience for everyone involved.
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