Disruptors How to Leverage Facebook for Your Reach & Revenue (LIVE) [Business, mindset, entrepreneur, disruptors]
Facebook is one of the most powerful social media platforms out there but how do you get the most out of its functions especially a Facebook Live. Videos and live recordings are some of the most shared, viral content available on social media. In this episode as part of his Marketing Mastermind series, Rob talks to a live audience about to make the perfect Facebook Live, to get the most reach and engagement. If you’ve been thinking about recording a Facebook Live but never got round to it, listen here to learn how?
Key Takeaways
Why would you do a Facebook Live? A pre-recorded video won’t get the same reach on Facebook compared with a Facebook Live post. They dramatically increase the reach of your post because Facebook wants you to stay in their platform for as long as possible rather than moving away. Text posts get about ⅕ of the reach of a video on Facebook from my testing of a series of them both.
You can engage with people on Facebook Live. If you are only doing a Facebook Live asking for likes, and engaging with people in your ‘Live’ can be a good idea. Sometimes I don’t do this ‘asking for likes’ process because if I’m repurposing the video as a podcast and for LinkedIn then it doesn’t make for great content in those areas. As a podcast asking for likes is wasted time. Repurposing can be a good use of leveraged time; a Facebook Live can be a LinkedIn or Youtube video, or you could chop up a series of Facebook Lives to make a trailer.
The technicalities are pretty easy? You write text above when you are going to post which acts as a headline. There are some options when you press publish, you want to click ‘Live’ and you are ready to go. You can go live for as long as you want. The numbers of people who are engaged will go up until you hit a top point before it goes down. The balance is timing it so you can catch the right amount of people before they leave and move on. 7-10 minutes is ideal. You can do a Live, from a group, a page or from a profile. There are pros and cons for each of these.
After you have done the live, getting it shared is key. If you do it on your page first then it can be shared into a group. Whereas the other way round it doesn’t quite work and won’t have the same reach. Always remember to ask for permission in any groups you decide to share in. Ask your viewers to share the video towards the end of your Live once you have delivered good content rather than before.
‘Ask Me Anything’s’ Are a Great format for Facebook Lives. They get great reach because people get great content from the answers that you provide in the video to their questions. Once it’s published it will not be live but it will still look like a Live so people will still keep watching. You will want to progressively share your videos into several groups. You want to do this progressively at different times, with different headlines not all at the same time. If you have recorded it for a podcast, there should be a time delay before it’s released to avoid duplication.
I became really comfortable doing my Facebook Lives from home. I think over time the reach went down because people like to stop on something in their feed that is new and not familiar. My background had become too familiar. People do Facebook Lives when they are travelling which can be a really good way of doing them.
Don’t spend the first few minutes saying that you are doing a live. Always try to make a big claim in the first few minutes that is connected to the ‘Headline’ something like ‘The Truth of Being an Entrepreneur’ could really engage people. If I’m using research notes I’ll place them next to the camera so I can check the notes without it being uncomfortable for the viewer.
Best Moments
‘You get to deliver real time.’
‘Your lives can be shared by others.’
‘If you ask people to share your lives they will.’
‘One day one of your posts will go viral.’
‘The technicalities of Facebook Lives are pretty easy.’
‘It’s more than a pre-recorded video.’
‘Make sure you share content rather than pitches all the time.’
‘If you share a 'live' in the group - it will never get as many reaches as something that happened with the group.’
‘To get maximum reach do one live on your page and one in your group.’
‘People won’t book into a Facebook Live you are disrupting their feed.’
‘Best times can be at 8.30/8pm for reach.’
‘Make sure you do it in Landscape rather than portrait.’
‘Make sure to comply with the rules of a group that you are sharing into.’
‘People don’t mind them being raw, as long as people can hear you well.’
‘Make sure your holding page for the Facebook Live is a pattern interrupter.’
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
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