PUBLICIS SAPIENT on Powering International Growth and Agentic Commerce

My Favorite Quote of the Show:

“ It's our secret sauce that we've been using as a differentiator always. So that's what now is op- in open that we can actually help enterprise adapt that at a very different level. As a part of these three products, it, that layer comes automatically, and we are able to help them.” - Iyengar on Publicis Sapeint’s Sustain.

What’s it all about? My Take

I’m having a hard time selecting the takeaway from this technical discussion.

My top options are send it or secret sauce.

So, for send it, Iyengar noted “it’s an evolving process”. I jump right on that to say that this is great for the listeners to know that it doesn’t have to be perfect to put it out there. Ok, MVP has long-been a strategy but with AI, Agentic AI we are revisiting when to just well, send it.

For secret sauce, it reminds us to identify what is our secret sauce. If you think you do not have one, your are wrong. Your secret sauce is what makes you, you. I have quite a few secret sauces: for one, I can cosplay as Stevie Nicks and lip synch One Wing Dove to perfection (great party trick). But seriously, in business, my secret sauce is having no fear of rejection. Doesn’t mean it feels good but it won’t stop me from trying or hey, sending it!