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The Deep End by ODF
Generative AI and deciding what to build first with Elaine Zelby of Tofu
Oct 24, 2023
Elaine Zelby, co-founder of Tofu and a VC, talks about startup priorities, evaluating co-founders, fundraising in 2023, and the capabilities of generative AI. They discuss the challenges of transforming written content into audio, tool coordination in organizations, starting a company, and the potential of generative AI models in text, image, and video. Fundraising strategy and lessons learned are also shared.
39:28
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Quick takeaways
- Tofu is a generative AI platform that automates top-of-funnel B2B marketing processes through hyper-personalization and content repurposing.
- Elaine Zalbi identified a gap in the market for generative AI-driven marketing tools and built Tofu to address the pain points and needs of marketing teams.
Deep dives
Tofu: Revolutionizing B2B Marketing with Generative AI
Tofu is a platform designed to automate top-of-funnel B2B marketing processes, allowing for hyper-personalization and content repurposing. By tailoring content based on persona, industry, and account, Tofu helps marketing teams achieve more with less. Co-founders Elaine Zalbi, EJ Cho, and Han Le Lu combine their expertise in AI, product design, and go-to-market strategy to build a seamlessly integrated platform. The power of generative AI enables Tofu to create highly personalized, omni-channel marketing content that increases conversion rates. By automating repetitive tasks and leveraging AI to assist with content creation, Tofu streamlines workflows and allows marketing teams to focus on more strategic initiatives. With the ability to analyze data and optimize campaigns, Tofu aims to become a must-have platform for enterprise B2B marketing.
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