Stacy Sherman and Mark Schaefer, author of multiple best-selling books, discuss the revolutionary power of CX (customer experience), social media, and influence marketing. We're on the cusp of a revolution and can achieve breakthrough results by doing these right. Show topics include:
  - Definition of influencer marketing
- Role of technology in influencer marketing
- The ROI- Return on Influence
- Social media impacts and the current state of Twitter. "Is it stuck? Can it be saved?"
- Ways to reach "superconnectors" who ignite brand experiences ....and become a credible influencer yourself
- Why community is a vastly overlooked opportunity for organizations & simple ways to leverage it
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