What is unified commerce? During this panel at Disruption Forum Retail, Jakub Czerwiński, VP CEE at Adyen, defined this term and explained how many benefits this strategy can bring to retailers. Jakub also emphasized the importance of collecting data from both online and offline sources and presented examples of implementing data-driven business decisions in practice.

Throughout the panel, Jakub shared:

How unified commerce differs from omnichannel & multichannel approaches.
The role unified commerce will play in helping retailers build competitive advantage mainly on customer experience.
How does unified commerce work at Adyen - what are the pillars of the products?
What kind of decisions companies can make having data about customers centralized on a single platform.

Moderator: Filip Sobiecki, Netguru

This episode was recorded during Disruption Forum Retail 2021 by Netguru. Find out more at https://hubs.ly/H0X_0p10