How can nascent sports become mainstream events

The world of sports for a long time has been dominated by football and cricket. 
How can sporting events which are small in size like triathlon grow and become a mainstream event?

Listen to champion pro-triathlete Laura Philipp from Germany talks about it on this episode of Insightful in 3 Minutes.

 

Full Episode Link: https://eplog.media/episode/ep-38-a-peek-in-the-life-of-a-pro-triathlete-ft-la

 

A Small Note:

The last year or more has been a tough one for all of us. And the second wave of COVID-19 has been much worse.
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