

AI with the DMI: Google integration, ChatGPT plugins
Jun 16, 2023
SEO expert Danny Richman joins Will Francis to discuss the integration of AI into Google search and the impact on SEO. They explore the importance of future-proofing content creation, the limitations of ChatGPT plugins except for Zapier integration, competition in the AI market, a voice chat application and its potential uses, and the popularity of AI companionships and AI girlfriend apps.
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AI's Impact on SEO
- The impact of AI on SEO is debated, with some experts predicting its demise and others minimizing its effect.
- Danny Richman believes it will significantly impact SEO, more than featured snippets, due to the evolving nature of search-generated experiences.
Shifting Search Habits
- Danny Richman's Google usage has decreased in favor of ChatGPT, especially since its integration with Bing Search.
- He finds ChatGPT provides superior answers, potentially indicating future user behavior.
Future-Proofing Content
- Content creators should focus on what AI cannot produce, like niche audiences or video content.
- Build valuable tools and resources using AI instead of just generating generic content.