The Happy Pricing Podcast cover image

The Happy Pricing Podcast

How to price well without talking about money

Jun 14, 2023
22:24

Pricing well means understanding the value of the work to the customer, and being willing to have open conversations sensitivity. We need to tell a story about the value of the work and the expertise of the person or business providing it, rather than just focusing on time and materials.

It also means being willing to challenge our own assumptions about what is a fair price and being open to exploration and dialogue with the customer to arrive at a mutually satisfactory agreement.

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