Scrum Master Toolbox Podcast: Agile storytelling from the trenches The Ghost Product Owner vs. The Storytelling Master | Stuart Tipples
Jun 13, 2025
Stuart Tipples, an Agilista and Scrum Master, shares his insights on product ownership. He contrasts effective Product Owners with poor ones, like the 'Ghost with the Most,' who disappears during crucial meetings. The importance of storytelling shines through as he explains how one exceptional PO engaged the team by creating compelling narratives that clarified the project vision. Stuart emphasizes direct communication and regular check-ins as essential tools for Scrum Masters to enhance team dynamics and foster successful collaboration.
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The Ghost Product Owner Story
- Stuart encountered a problematic Product Owner nicknamed "The Ghost with the Most" who was rarely available to a customer portal team.
- This PO missed sprint planning, delayed backlog refinement, and caused team members to pick up extra work, leading to stress and burnout.
Tackle Absent Product Owners Directly
- Address absentee Product Owners with a direct, honest conversation about their impact on the team.
- Offer support while setting clear expectations and invite them to share issues affecting their role.
Embrace Discomfort in Conversations
- As a Scrum Master, get comfortable sitting in silence and discomfort during difficult conversations.
- Use data and facts to discuss issues calmly and give space for honest dialogue.