Is your company’s existing growth formula finally reaching its limit?

Bain & Company partner Chris Zook says you may need to redefine your core business if you want to power new growth.

Zook was co-head of Bain’s Global Strategy practice for 20 years. He’s also a best-selling business author.

In this episode, he shares three warning signs that indicate your core business needs to be redefined, and he explains how to approach that transformation. In particular, he focuses on how to uncover what he calls “hidden assets” within your company that can offer future sources of growth.

Key episode topics include: strategy, competitive strategy, growth strategy, transformation.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

· Listen to the full HBR IdeaCast episode: Unleash Your Hidden Assets (2007)

· Find more episodes of HBR IdeaCast

· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org

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