Episode 93 Table of Contents

Co-Host: Sophie Allen + Mike Milas

2:40 Web 2.0 Ranker Weekly Update

- NEW VAULT GIVEAWAY - Random Giveaway Comment Enter

At the End we will giveaway a prize to random question in the comments

random person who shared the episode

- Weekend Deal Starts Tomorrow Morning - Yet to be decided

- New Niche Relevant Guest Post Links are here: eCommerce and Travel Niches are health and tech. Premium, hand-selected list, great metrics, lots of RD

- AP News Brand features live soon

- We are hiring

30:50 SEO News for The Past Week

- John Mueller thinks it is a fallacy for SEOs to focus on tiny factors and that SEOs feel they need to win at every one of them

- Google June 2021 Core Update Finished Rolling Out On Saturday, June 12th

- Google Page Experience Update Rolling Out Between June 15 & End Of August

- Now Live: Google My Business Performance Report Direction Requests & Website Visits

SERP Changes/ Tests

- Google Browse More Ideas Search Feature

- Google Tests Refinement Bubbles In People Also Ask

- Google Tests Arrow Up In Footer Of Mobile Search Results

- Google Tests Article Carousel For Author Knowledge Panels

Google Says

- Google: Quality Is A Site Level Signal

- Google: There Isn't All That Much Trick In Search

SEO News Discussion

35:42 SERP Changes / Tests

42:02 Google: Quality Is A Site Level Signal

44:28 Google: There Isn't All That Much Trick In Search

Q&A:

8:40 Any tips on outranking phone directories like justdial/practo/etc?

21:18 What is the diff between Custom Signal and Managed Link Building?

27:07 PBN Map Embeds in the GMB Accelerated package, how many are there, and should we add more?

47:17 Do you have a suggestion for a GMB search term that is heavily competitive to push it over the top?

51:48 On my GMB we have suite c building 4 for the address. Should I change to C4? Is there any benefit in doing so?

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We Don't Belong in Boxes (with Vi La Bianca)