Many corporations are hopping on the sustainability bandwagon these days, but it's not for altruistic reasons. It's likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue.
The result? Greenwashed products abound (And guess what? You're likely paying *extra* for a product that isn't at all eco-conscious!).
On today's show Aidan Riehl offers advanced tips for avoiding greenwashing in today's ever-changing market.
Here's a preview:
[6:30] Some questions to ask: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?
[9:30] Getting to the bottom of "biodegradable" claims once and for all
[16:30] Should we look for pre-consumer or post-consumer recycled plastics?
[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?
[22:00] So many pledges, so little action
[25:00] Steph's tips to spot greenwashing in influencer marketing
Resources mentioned:
- Episode #106: Greenwashing 1.0
- Ecolabelindex.com
- EU bans ‘misleading’ environmental claims that rely on offsetting (via The Guardian)
- How We Avoid A Climate Disaster (by Bill Gates)
- The World Is Falling Short of Its Climate Goals. Four Big Emitters Show Why. (via NY Times)
- Good On You
- Think Dirty
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