In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.

Dave and Chris also cover:

The future of GTM and the evolving role of the CMO
Why sustainable growth is the only path forward
The transformative role AI will play in B2B marketing

Timestamps

(00:53) - - Intro to Chris Walker
(04:14) - - Managing different perspectives on social media
(08:46) - - The ROI of podcasts and social media engagement
(14:09) - - Why real-time feedback loops are valuable
(19:44) - - Shifting from "growth at all costs" to sustainable growth
(25:34) - - Rethinking marketing measurement and ROI
(34:00) - - Splitting marketing teams: strategy vs. pipeline creation
(41:05) - - How AI is reshaping B2B marketing teams
(49:10) - - Chris’s approach to creativity and focus
(53:55) - - Predictions for the future of B2B marketing
(55:33) - - Outro

Send guest pitches and ideas to hi@exitfive.com
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Today’s episode is brought to you by Zuddl.

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2384: Start Loving Yourself with Sandra Silverman