The Dealership Fixit Podcast Powersports Business article about recent Pied Piper PSI Survey - Episode 22
I just read and wanted to share the article plus my thoughts on the Powersports Business article entitled, "Harley-Davidson Dealerships are number 1 at Replying to Website Customers" study, in which they include a Pied Piper PSI study (article link included below as well).
Imagine, you are a regular consumer, ready to move forward in the purchase of a new widget, product X that costs several thousand bucks. This is a product that you don NOT need but believe it will help make you lead a happier, more fulfilling life. (not that any product but powersports products do this anyway. LOL) So, you email the area location selling product X including your name and phone and ask a question to help you slim your choices and sped up acquisition of said product.
If that dealer doesn't reply to you in an hour, what do you do?
What about if they don't reply within 24 hours?
Now, what about if they NEVER reply to your inquiry?
This is an inquiry that you sent right to their preferred virtual doorstep... The place that anyone would understand to be the pinnacle of what the shop is about and how it could be benchmarked to perform for you in any/all future interactions.
This is at minimum, bad first impression at more likely a prohibitive problem if we want to continue selling products that people do not need to own. This process needs to be thoroughly examined and dialed in to a much better level of time sensitivity.
How have dealers of the brand(s) you represent performed in 2019 vs 2018? What parts of this study are surprising?
Please let me know you thoughts on this. I will be sharing it on my personal/Dealership fiXit page LinkedIn page, here: https://www.linkedin.com/in/bc315/
If you prefer Facebook or Instagram check us out there.
Article referenced, can be found here:
If you've read this far down - Please take a moment to check out my non-paid testimonial for Wild-Ass Seats and then get some for your parts department stock. I'm a firm believer in that product and no, they haven't paid me anything to say this. 3 sizes to fit anyplace you sit down and available from either Tucker Powersports or Parts Unlimited / Drag Specialties.