Today, we welcome our special guest, Eric Eskey. Eric is the managing director of Dark Horse Works. If you’re in innovation, product management or jobs-to-be-done, you’re in for a treat - and listen carefully. Eric is one of the most experienced JTBD practitioners on the planet… and likely across other planets too.

Like myself, he was personally trained by JTBD pioneer and creator of Outcome-Driven Innovation, Tony Ulwick. He has nearly 20 years of experience in executing JTBD projects. He’s completed projects across many industries: healthcare and medtech, government, finance, textiles, software, agriculture, food… and I expect many more. Both large multi-nationals and start-ups as well.

But when you meet Eric, you find a humble dude who listens more than he talks and asks amazing questions.

Last year, I jumped at an opportunity to work with Eric on some projects, and I was quite transparent about how much I valued his expertise; but I can tell you that I value his friendship even more, and listeners, we’re all in for a treat today to learn from one of the top global practitioners of JTBD.

Episode 40: Get the most out of Jobs-to-be-done interviews with Eric Eskey