Justine Bateman is not a fan of generative AI like Sora. The actor / director says GAI tech is simply the latest algorithmically-driven nail in Hollywood’s coffin of content – but something else will be born from its ashes.

“… audiences will eventually feel sick about watching AI, and about all the ways in which AI will have infiltrated their lives, their job, their kids’ education, their grocery store, their insurance, etc., and they will begin to reject it wholesale,” Bateman writes in Fast Company. “Audiences will then not only reject films made with GAI but reject films that even look like they were made with GAI. They will want something real, raw, and obviously human.”

Justine Bateman is an actor, director, author, and founder of the Credo23 Film Festival. She starred as Mallory Keaton in Family Ties and appeared in Desperate Housewives and Californication. Her directorial debut Violet, starring Olivia Munn, premiered at SXSW 2021. She authored bestsellers Fame: The Hijacking of Reality and Face: One Square Foot of Skin. Bateman serves on SAG-AFTRA’s AI negotiation committee. Find more at https://credo23filmfest.com and follow her at https://x.com/justinebateman

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