The Optimize Podcast with Jay Abraham & Nick Sonnenberg

Ventura Air Services: Helping a Private Jet Company Turn on the Afterburners

Dec 21, 2023
Nik Tarascio, CEO of Ventura Air Services, shares insights on disrupting the private jet industry. He unveils a unique business model that allows jet owners to earn income while offloading costs. Nik discusses strategic moves to scale operations, like creating a database of private jet owners and developing effective marketing plans. He also highlights innovative compensation methods and the importance of leveraging personal connections to attract influencers. Additionally, he addresses the challenges of rapid growth and team dynamics in the booming private aviation market.
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ADVICE

Target Jet Card Users

  • Target jet card users who don't fully utilize their hours or dislike maintenance.
  • Offer them ownership with tax benefits and lower hourly rates.
INSIGHT

Business Model

  • Ventura Air Services' business model involves leasing jets from owners, covering costs, and paying owners per flight hour.
  • This model simplifies ownership for individuals and makes private jet travel more accessible.
ANECDOTE

Jet Stickiness

  • During hard times, people prioritize their private jets over other assets.
  • This is because private jet ownership offers unique experiences.
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