In this episode, we’re taking you behind the scenes of our wild journey as sibling co-founders of SISTERS Worldwide and Sisters Matcha! 🌱💼 Join us as we spill our “roses and thorns” from startup life. We’re also sharing why we decided to go ultra-premium with our matcha, working with a single-family farm in Japan and how that decision changed everything. 🍵✨
We’re giving you a front-row seat to what it’s really like to build a brand from scratch and share the ups and downs of “building in public.” 📽️✨
Expect laughs, lessons, and maybe a few eye-rolls as we dig into everything from handling internet trolls to managing a million projects while staying grounded. If you’re curious about entrepreneurship, hit play and join us on this journey—we’re so excited to share it with you! 🥂
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🐯👯♀️ Tiger Sisters Podcast | Career, Entrepreneurship, and Life
Welcome to Tiger Sisters, your go-to podcast for career mentorship and life guidance! Hosted by Cherie Brooke Luo and Jean Luo, we’re your internet big sisters here to demystify the ups and downs of navigating careers, tech, and entrepreneurship— all while staying healthy, stylish, and joyful along the way.
Cherie is an influencer who has broken down the complexities of big tech, finance, and MBA programs for millions of viewers, with over 100M+ views across platforms. Jean is a tech product executive and investor, holding over 50 AI patents, who has built an impressive career in product management and institutional investment at companies like Goldman Sachs and Snapchat.
Between the two of us, we’ve survived stints at top investment banks and big tech firms, founded startups, and earned four Ivy League degrees—if we’re counting Stanford! Yet, we still find time to focus on wellness, friendships, fashion, and skincare, always sharing the lessons we've learned along the way.
Whether you’re here for career advice, stories about balancing life’s challenges, or just to hear our honest takes on what it means to pursue fun, wealth, and joy in all areas of life, we’ve got you covered.
💛 LET'S CONNECT:
~ CHERIE ~
🤳🏻 Instagram – https://www.instagram.com/cherie.brooke
📱 TikTok – https://www.tiktok.com/@cherie.brooke
✍🏻 My Substack – https://cherieluo.substack.com/
👩🏻💻 LinkedIn – https://www.linkedin.com/in/cherie-luo/
~ JEAN ~
🤳🏻 Instagram – https://www.instagram.com/jean.ventures/
👩🏻💻 LinkedIn – https://www.linkedin.com/in/jeanluo
🎵 Music produced by Sammy Signal https://open.spotify.com/artist/2HsyknHuxhT8RoZfn5rqMS
🛍️ Items Referenced:
🍵 Sisters Matcha & SISTERS Merch: www.sistersmatcha.com
✨ Tiger Sisters & Friends Japan Trip (May 2025): https://trovatrip.com/trip/asia/japan/japan-with-cherie-luo-may-2025
♠️ Everything else: https://amzn.to/3z0dx5b
⏰ Timestamps:
0:01 - Today’s Hot Topic: Startup Life! 🚀
0:37 - Roses & Thorns: Let’s Get Real 🌹🗡️
0:44 - Jean’s Rose: Snap Summit Flashbacks 📸✨
4:05 - Jean’s Thorn: The Rufus Du Sol Debacle 🎶😢
7:09 - Cherie’s Rose: Sisters Matcha Paper Prototypes 📐🍵
7:23 - Matcha Milestones: A Holiday Launch!! 🎄🎁
8:49 - Design That Tells a Story 🎨💭
9:59 - Cherie’s Thorn: Burnout & Balancing It All ⚖️💼
12:42 - Mailbag Q: What is Our Startup Process?? 🏢➡️💡
17:45 - “Building the Next Disney” 📽️✨
19:04 - Trello, Sprints & All Things Organization 🗂️✅
21:50 - “Stealth is Dead” – Building in Public 👥🤔
33:21 - Content to Commerce: Creating the New Media & Brand Empire 📱🛍️
38:49 - Small Batch, Big Impact: Sisters Matcha 🌱🍵
45:30 - Jean’s Hot Take & Supporting Family Farms in Japan 🇯🇵🏞️
50:35 - Share and RATE US ⭐️⭐️⭐️⭐️⭐️ on Apple Podcasts and Spotify! 🥰📲