The AI for Sales Podcast The New Era of Originality in AI
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Aug 2, 2025 John Gillham, founder of Originality.ai and co-founder of Motion Invest, dives into the realm of originality in AI. He discusses how his QAQC tool combats issues of plagiarism and enhances content integrity in a world dominated by generative technologies. The conversation navigates the ethical implications of AI usage, from brand risks to the necessity of human oversight in automation. Gillham emphasizes that a curious mindset is crucial for leveraging AI effectively and cautions against the dangers of relying too heavily on AI-generated content.
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Originality's New Definition
- Originality is being redefined in real time due to advancements in generative AI.
- Ensuring content originality is critical for brand reputation and compliance in the AI era.
Use Transparency to Justify Content
- Use tools like Originality.ai to provide transparency between writers, editors, and customers.
- Transparency helps justify content costs and assures clients of quality and originality.
Publisher Avoids AI Content Pitfall
- A major publisher used Originality.ai to discover 25% of their writers heavily relied on AI.
- This helped avoid brand reputation risks and potential Google de-indexing due to AI content without disclosure.