Former Hubspot VP of Growth, Brain Balfour, unpacks growth at Loom, Drift, and Pipefy

Episode Outline

[04:39] Brian’s background

[07:16] ARR to aim for if you have a SaaS company

[10:13] The ability to develop a broader strategy

[11:18] Understanding growth loops

[12:04] Why people screw up their first growth hire

[14:34] Thoughts about custom internal tools

[16:35] How to ensure strategic direction is implemented

[17:04] The art of inbound marketing

[19:22] Use the playbook created by HubSpot to grow customers

[20:19] How to capitalize on new trends and marketing tactics

Brian's Inspirations

Russell Glass

Bangaly Kaba

Connect with Brian

https://brianbalfour.com/

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