"Great writing starts from a great brief, which starts from great strategy."

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Join Matt (@mattverlaque) and John Doherty, founder of EditorNinja, a content editing agency that edited 3,000,000+ words in its first 18 months on how to write copy that makes MILLIONS of dollars.

Timestamps

00:00 The Importance of Strategy and Briefs in Great Writing

05:44 Finding the Right Pricing Model for Agencies

06:13 The Key to Entrepreneurial Success

09:07 Managing Performance and the Person

19:23 The Power of Storytelling and Vivid Language in Writing

22:50 Crafting Captivating Headlines

25:17 Effective Call-to-Action Language

33:10 The Importance of a Great Brief and Strategy

34:57 Hiring and Managing Writers

36:45 The Value of Paid Test Projects

38:06 The Misconception of Ready-to-Publish Content

41:36 The Cost of Hiring Writers

43:03 When to Hire a Dedicated Writer

44:22 The Role of a Marketing Manager in a Small SaaS Company

48:37 Budgeting for Marketing

50:03 The Need for a Cash Buffer

53:19 The Significance of Gross Profit in Pricing Decisions

54:42 The Drawbacks of Hourly Pricing

55:12 The Benefits of Project-Based Pricing

57:30 Using Pricing as a Funnel Filter

01:03:07 Considerations for Offering Services in a SaaS Business

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Check out John on:

➤ Twitter: https://x.com/dohertyjf

➤ Website: https://editorninja.com/

➤ Personal Website: https://www.johnfdoherty.com/

➤ LinkedIn: https: https://www.linkedin.com/in/johnfdoherty/

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