54: The Rise of Racing in America, according to Toto Wolff and Apple

This week we have a special edition featuring interviews with Toto Wolff and Eddy Cue from the Autosport Business Exchange event we hosted recently in New York.

It was a gathering of leaders from across motorsport, exploring the intersection of sports, entertainment and culture with the theme of the “Rise of Racing in America.”

Mercedes F1 team principal and CEO Wolff gives his take on how F1 has exploded in the US, the potential for further growth and why he’s keeping the same drivers next season. As a one third shareholder in the team he receives a dividend every year of around £50 million and he has seen his team’s valuation soar to the point where his holding is worth over a billion dollars. 

Eddy Cue is the senior Apple executive who signed the Brad Pitt F1 movie deal and followed up by clinching the five-year exclusive US TV rights deal.  The interview on stage at ABX was 36 hours before that deal announced, but Eddy was happy to share plenty of detail about how Apple sees F1’s potential and what the movie has done for the company for F1. 

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