Learn how to monetize LinkedIn for personal branding and business success, from retargeting content to using keywords. Explore side hustles, beauty expenses, and the journey from dropout to corporate success. Discover the value of hard work, talent stacking, and maximizing Airbnb income with NetSuite.
Utilize LinkedIn for marketing success by retargeting content and focusing on keywords.
Side hustles can provide valuable skills and experiences, leading to entrepreneurial success.
Building a strong personal brand through audience trading and optimizing content is crucial for growth.
Deep dives
Hala Taha's Journey and the Impact of Her Father
Hala Taha shares her journey from being the founder and CEO of YAP Media, a business podcast network, to hosting the Young and Profiting podcast. She highlights her entrepreneurial spirit and the key role of her father in teaching her generosity and drive. Despite facing family expectations and initial setbacks, including getting fired and the persistence required to build an empire, Hala's story reflects resilience and determination in pursuing her passion.
The Significance of Side Hustles in Skill Development
Hala emphasizes the value of side hustles in acquiring diverse skills and experiences. By working for free at the beginning of her career, she learned essential skills that later enabled her to establish a successful business. She underscores the importance of building character, expertise, and tenacity through hard work and the willingness to engage in various opportunities to grow and learn.
Strategic Marketing and Leveraging LinkedIn for Success
Hala discusses the significance of creative problem-solving and leveraging platforms for marketing success. She shares her strategy of focusing on LinkedIn, where she built a strong following and leveraged collaborations to expand her podcast audience. Highlighting the benefits of LinkedIn's professional network with a low competition level, Hala showcases the importance of targeting the right platform for marketing and utilizing audience trading to amplify reach.
Building a Personal Brand on LinkedIn
Building a strong personal brand on platforms like LinkedIn is crucial for reaching your audience. Leveraging strategies like audience trading with other podcast players and regularly retargeting your content can drive engagement and growth. Understanding each platform's features and optimizing your content, such as using skimmable copy and focusing on keywords, plays a key role in successful brand building.
Skills Development and Persistence
The path to success involves absorbing yourself in mastering various skills and not shying away from hard work. Embracing failure as part of the learning process and being willing to invest time and effort in developing expertise significantly contributes to growth. By honing skills, exploring opportunities beyond the primary task, and persistently working towards goals, individuals can enhance their chances of achieving success in various fields.
Today is going to be all about making money and getting paid! Hala Taha is the host of the Young and Profiting podcast, which is a top business and entrepreneurship podcast across all the apps. She is also the founder and CEO of YAP Media, a business podcast network with a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs. Hala is an expert on networking, marketing, side-hustles, personal branding- and one of the platforms she recommends to achieve much of this success is LinkedIn. It turns out that LinkedIn isn’t just for old cubicle workers anymore so Hala has some great advice like retargeting content, the rise of ‘broetry’, using keywords to your advantage, and much more!
Want more How To Money in your life? Here are some additional ways to get ahead with your personal finances:
Knowing your ‘money gear’ is a crucial part of your personal finance journey. Start here.
Sign up for the weekly HTM newsletter. It’s fun, free, & practical.
Find the best credit card for you with our new credit card tool!
Massively reduce your cell phone bill each month by switching to a discount provider like Mint Mobile.
During this episode we enjoyed a Chocorua Imperial Stout by Moat Mountain Brewing- a big thanks to Todd for donating this one to the pod! Please help us to spread the word by letting friends and family know about How to Money! Hit the share button, subscribe if you’re not already a regular listener, and give us a quick review in Apple Podcasts or wherever you get your podcasts. Help us to change the conversation around personal finance and get more people doing smart things with their money!