GeekWire Booms, Busts, and Seattle in the AI Era, with Jeff Shulman of the UW Foster School
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Aug 23, 2025 
Jeff Shulman, a marketing professor and civic advocate at the University of Washington's Foster School, dives into Seattle's dynamic landscape amidst the AI boom. He discusses the city’s struggle to nurture superstar startups and the evolving role of AI in marketing education. Shulman also reflects on Seattle's rich tech history in contrast to Silicon Valley and shares passionate insights about the potential revival of the Seattle Supersonics, illustrating the deep connections between sports, identity, and innovation in the region.
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AI Is A Marketing Paradigm Shift
- AI represents a cataclysmic paradigm shift for marketing, changing product creation and decision-making.
- Jeff Shulman says marketers must understand AI now because it alters how people get information and decide.
AI Compresses Marketing Timelines
- AI boosts productivity by turning month-long marketing tasks into near-instant outputs.
- Shulman warns this changes timelines, campaign deployment, and the role of human strategists.
Teach Critical Thinking Over Banning AI
- Train students to think critically and validate AI outputs rather than ban AI use outright.
- Jeff Shulman recommends shifting assessments to measure critical thinking and vetting skills in an AI era.