Rocket Fuel How Death & Co Turned Crisis into Opportunity | David Kaplan and Alex Day
Mar 20, 2025
David Kaplan, founder of the renowned cocktail institution Death & Co., and Alex Day, its operational wizard, delve into the trials and triumphs of their hospitality journey. They share how redefining their partnership roles as 'visionary' and 'integrator' transformed their communication and collaboration. The duo candidly discusses the emotional challenges faced during the pandemic, emphasizing the importance of resilience and adaptability. They also reflect on their friendship's evolution and the art of blending skills in a cocktail business, all while having fun over their favorite drinks.
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Discovering EOS
- David Kaplan, initially hesitant in other entrepreneurial groups, discovered EOS through a casual conversation.
- Intrigued, he read "Traction" and cautiously introduced the system to his team.
Embracing EOS
- The Death & Co team, despite their "rogue" self-image, embraced EOS after initial hesitation.
- Their implementer, Josh Waltz, played a key role in this transformation.
Initial Resistance to Roles
- Alex Day initially resisted the Visionary/Integrator framework, finding it simplistic and creatively restrictive.
- However, after deeper consideration and relating it to other frameworks, he recognized its value in clarifying roles.
