Reimagining Media Consumption, Podcasting and Advertising | Sky King - E19

Sky King shares his journey from being a digital marketing specialist to founding his own company, Modern Stoa. King discusses his early career, his experiences with companies like Onnit and Aubrey Marcus, and his transition into the podcasting world with creations like 'Creator of Curiosity' and 'Sky King's Mental Playground.' He dives into the importance of media incentives aligning with societal benefits, leveraging capitalism for change, and his observations on the media's evolving landscape. Additionally, Sky offers insights into podcast monetization, his approach to representing podcasters in ad deals, and the potential for NFTs and new monetization models in podcasting. Throughout, King emphasizes the significance of creating sincere and impactful media, leveraging technology for better content monetization, and his mission to build a society where media serves the audience's best interest.

Key Takeaways:

• The importance of aligning media incentives with societal benefits
• The evolution of advertising and its impact on society and the changing landscape of media
• Bridging the gap between podcasters and advertisers
• Ways to unlock new monetization opportunities in the media industry
• Insights on understanding audiences and implementing effective marketing strategies
• Brand strategies in podcast advertising, the unique challenges and opportunities faced
• The future of podcasting and innovative monetization strategies to enhance content creation
• The power of podcasts and  content creation in building audience connections
• The intersection of capitalism, media, and society, and the need for impactful, sincere content

Key Timestamps:

• (00:00) Introduction
• (01:58) Exploring the Impact of Media and Advertising on Society
• (06:18) Modern Stoa: Bridging Podcasters and Advertisers
• (15:02) Strategies for Brands and Podcast Audience Engagement
• (24:33) The Future of Podcasting and Content Creation
• (28:22) The Power of Podcasting and Audience Connection
• (30:17) Innovative Monetization Strategies for Podcasts
• (30:34) Exploring the Potential of NFTs in Podcasting
• (36:39) Building a Community and Future with Podcast Listeners
• (38:11) The Evolution of Media Consumption and Its Future
• (47:40) Personal Insights and Advice for Aspiring Podcasters
• (52:08) Closing Thoughts on Creating Impactful Media

Mentions:

Website: https://modernstoa.co/

LinkedIn: https://www.linkedin.com/in/sky-king-13394b3a/

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Reach out to Abhi at abhinavsinha.podcast@gmail.com

Website: fundsandfounderspodcast.com