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Shownotes can be found at https://www.profitwithlaw.com/482.

“How open minded are you to learning something new and being coached?” Anthony asked,
“Because if you're not, then it's probably not going to work.”

In this episode of Profit with Law, guest Anthony Carls—president of Rocket Clicks and co-founder of Sterling Lawyers—reveals the insider marketing blueprint he's used to scale a family law firm to over $15M in annual revenue. Anthony dives deep into why most family law attorneys are missing easy wins by ignoring strategic offers, how to build a value ladder for your clients, and why local SEO should be your first stop before pouring money into PPC campaigns.

Anthony and host Moshe Amsel break down practical steps to market a family law firm the right way, the traps that waste your budget, and how to create a nurturing funnel that keeps leads warm for months before they're ready to hire. If you want a proven, step-by-step roadmap for bringing in high-value clients—and building a more predictable, profitable practice—this episode is packed with actionable advice.

🔹 Listen now to learn:

Where to start investing your marketing budget for the fastest ROI
Why most firms' websites (and content) are costing them leads
How to warm up clients over a 12–18 month journey
What practical steps build sustainable law firm growth

If you’re tired of hit-or-miss marketing and want a system that attracts clients who are already sold on your expertise, tune in now and lay the groundwork for serious law firm success.

Chapters:

[00:00:00] Who is Anthony Karls?

[00:05:07] Number one missed opportunity in firm marketing

[00:07:34] The hierarchy ladder that sells

[00:12:55] Earmark THIS dollar amount for the firm’s marketing

[00:19:02] Where to focus your money: paid versus organic

[00:22:29] Understanding your ideal client to overcome challenges

[00:27:10] The sequence marketers SHOULD be taking your firm

[00:36:13] Why fast growth is not the best

[00:37:47] Connect with Anthony

Resources mentioned:

Book your FREE strategy session today!: profitwithlaw.com/strategysession

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Connect with Anthony Karls: Website | Instagram

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/

AE 560 - Expression: Put Your Head Above the Parapet