Business English Pod :: Learn Business English Online

BEP 33c – English Presentation: Summarizing and Call to Action

12 snips
Dec 10, 2023
Learn how to effectively summarize a presentation and make a call to action. Discover the importance of being clear and concise, and how to inspire action in your audience. Explore an example presentation that demonstrates these techniques and emphasizes the significance of being aggressive in selling and building good relationships. Also, learn about the importance of clear transitions in presentations and the significance of having qualified staff for CRM strategy implementation and marketing planning. Finally, practice summarizing and concluding a presentation by thanking the audience and inviting questions and comments.
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ADVICE

Presentation Structure

  • Structure presentations with a clear signal of the ending, summary, call to action, and Q&A.
  • This structure helps information stick and leaves a lasting impression.
ANECDOTE

Nick's Presentation

  • Nick, a sales director, presented ideas for increasing disappointing sales.
  • He used various techniques to summarize key points and provide a strong finish.
ADVICE

Emphasize Throughout

  • Emphasize key points within each section, not just at the overall conclusion.
  • Repeat key ideas using varied phrasing to drive them home.
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