Founder: Bringing Banking Access to the 60% Unbanked Mexicans | Iliana de Silva, CEO & Co-Founder at Techreo

Nov 20, 2023

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Financial Inclusion means reaching out to customers who are by definition not very digital savvy, so how do we do it in the age of digital banks? … A hybrid partnership approach seems to work as a solution!

In today’s episode Iliana de Silva, CEO and Co-Founder at Techreo brings her perspectives on financial inclusion, financial wellbeing, and how Techreo is actually reaching the unbanked in Mexico with a Bank Partnership model. 60% of Mexicans do not have access to a bank account, and social media and referral rewards won’t be enough to include them, we need a different approach and Iliana and the Techreo team bring a sustainable solution!

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Let’s dive into it!

👉 You can find Iliana here

LinkedIn: https://www.linkedin.com/in/ilianadesilva/
LinkedIn Techreo: https://www.linkedin.com/company/techreomx/
Website: https://techreo.mx/

👉 And you can find Monica here:

LinkedIn: https://www.linkedin.com/in/monicamillares/
YouTube: https://www.youtube.com/@moni_millares
TikTok: https://www.tiktok.com/@moni_millares
Website: https://moni-millares.mystrikingly.com/

We cover:

(01:56) Understanding the Customer's Needs

(03:34) The Journey of Tecreo

(08:29) The Underbanked Population

(12:05) The Role of Women in Financial Inclusion

(17:26) The Challenges of Financial Inclusion

(20:32) The Success of Tecreo

(24:40) Planning for the Future

(34:50) The Experience of Fundraising as a Female Founder

(38:39) The Importance of Customer-Centric Product Development

QUESTIONS

How to serve unbanked population in Mexico?
What is the hybrid bank partnership model?
How to reach 60% unbanked Mexicans?
What is financial inclusion in Latin America?
How to solve daily financial problems for underbanked?
What are cash-in and cash-out solutions?
How to serve women in financial services?
What is the mom-and-pop shop banking model?
How to build products from customer standpoint?
What is financial wellbeing for low-income segments?
How to enable savings for informal workers?
What are barriers to banking in LATAM?
How to onboard customers in under 3 minutes?
What is the difference between banked and underbanked?
How to solve prepaid phone recharge problem?
What is informal savings behavior?
How to reach non-digital savvy customers?
What are daily financial services needs?
How to build financial education for underserved?
What is the future of financial inclusion in LATAM?

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Production and marketing by Monica Millares. For inquiries about coaching, collabs, sponsoring the podcast or creating or editing your podcast email Monica at fintechwithmoni@gmail.com

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.