[Operator Stories] From Coca-Cola to NotCo - Flavia Buchmann (NotCo) on building consumer brands, the NotConcept and guerrilla marketing

Flavia Buchmann is Chief Marketing Officer (CMO) at NotCo, a leading alternative protein brand that creates delicious food products such as Milk, Burgers and Ice-Cream without sacrificing taste or texture. After a successful corporate career at Unilever and Coca Cola, Flavia joined the NotCompany in 2019 to lead their global marketing and branding efforts. She is based in New York City with her husband and family.We dive into her journey into the world of startups, lessons for other consumer ...