Pinkesh Shah, CEO, Adaptive Marketing, Discusses Challenges of Managing Outsourced Product Development Within India
Pinkesh says, "While the drivers for engineering teams in India and China have been around building innovation, the focus now is on leveraging them in the productizing process. Progressive companies are realizing the advantages of setting up Product Management functions in India as they adapt to new business models and respond to growth in emerging markets." Co-hosts: @CindyFSolomon & @JohnNewbury_Resources: http://bit.ly/xgL6vK Brought to you this week by theThe Association of International Product Marketing and Management (AIPMM) http://www.aipmm.com
