Wisdom in the Tangents Photography Podcast 122. 3 Reasons Wedding Photographers are getting Ghosted with Michelle Harris
Michelle Harris is a destination wedding photographer based in Washington DC, a business coach, Speaker, and she hosts a fantastic community of hustling photographers.
Today we’re talking about 3 reasons why wedding photographers are getting ghosted and how you can fix them.
This episode is sponsored by Freedom Edits.
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Whether you believe you can or your can't, you're right. If you truly believe you can get something done, then you absolutely can. It doesn't matter how many people around you don't believe it, if you believe it, then that confidence will help you succeed.
Getting ghosted is when you get an inquiry, send over your information, and then you get no response in return. They just turn into a ghost and are never seen again.
There is usually something that is missing and that's the reason why you're getting ghosted.
You need to pre-qualify your leads. Without pre-qualifying your leads, you'll receive a great number of leads, however not all of them will be a good fit for you. Especially when it comes to budget. So place your started price on top of your contact form. It doesn't matter where else on your website you have your pricing, place it at your contact form so you can pre-qualify those leads before they hit your inbox. This will save you and them time and energy.
Make every inquiry go through your contact form. Sometimes you'll get inquiries over Instagram but send them to your contact form to fill that out and to see that starting price.
Get your leads on the phone. Call them immediately and if they can't talk, you can tell them that you'll send over an email with the info.
It will probably feel uncomfortable to talk to them on the phone, but the impression that will last with them if far worth it, since no other photographers are getting them on the phone either.
You pricing may be confusing your leads. A La Carte (build your own) style is making your leads do a lot more work than they want to and that may be causing them to ghost.
If you have 3 or 4 collections in your pricing list, have an "All collections include" section that lists all the
line items that are included in every single collection. That way they aren't looking through 15 items in each collection trying to figure out what the difference is between the collections.
Don't offer a "complementary" engagement session. Nothing else in your collections are complementary, why is this?
When it's "free" it loses it's value to the couple. So include engagement sessions if you want, but have a value for them instead of telling your leads that it's complementary.
Don't include things in your collections that you don't want to do. If you don't like doing bridal portraits, don't offer them.
If you don't like rehearsals, don't offer that coverage. Only offer the things you want to photograph.
When setting your prices, don't have 99 at the end of your prices. That's a discount price. $1999 looks cheap and like a commodity. Round out your numbers. That'll look more upper scale and luxury.
Your investment guide does not need to have pages and pages of helpful tips and articles in order to share your prices.
This should be shared later or in a separate email. That is causing more confusion that it is providing help for them.
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What Are We Loving?
What Michelle is loving:
Podcasts
The Rich Man Podcast by Melanie Auburn
Business and Life Podcast with Angela Henderson
What John is loving:
TV Show - Ozark Season 4 Part II (Netflix)
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