The Innovative Agency 199. Becoming an AI-Savvy Agency, with Paul Roetzer
Agency owners are discovering that artificial intelligence-based tech solutions are gradually becoming more capable of performing the creative tasks clients pay them to complete. This is shocking, and for some, scary. If you are concerned about the implications of AI technology for agencies, tune in to hear why our guest Paul Roetzer believes these tools will produce massive business development and revenue optimization opportunities for agencies willing to adopt an AI-savvy business model.
What you will learn in this episode:
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Why agency leaders need to study AI tools deeply to keep their companies viable in the near future.
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The importance of identifying AI tools that will help you more efficiently solve the problems you’re already solving.
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How to think realistically about the implications of AI technology advancements and plan accordingly.
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Why the value of the “human factor” will always persist, even in an AI-driven agency culture.
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The benefits of becoming an AI-savvy agency as soon as possible.
Bio
Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).
As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
Resources:
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LinkedIn Personal: https://www.linkedin.com/in/paulroetzer/
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LinkedIn Business: https://www.linkedin.com/company/mktgai/
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Twitter: https://twitter.com/Mktgai
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Piloting AI for Marketers Series: https://www.marketingaiinstitute.com/education/bundles/piloting-ai