The Colin and Samir Show cover image

The Colin and Samir Show

The Curse of a Viral Video

Oct 5, 2023
40:25
Snipd AI
The podcast discusses the challenges and consequences of viral videos, strategies for turning sudden growth on YouTube into brand deals, and recaps AI announcements from Meta and YouTube. They also talk about the importance of long-term growth, the role of chat bots for creators, integrating AI into smart glasses, approaching brand deals with authenticity, and future technologies.
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Podcast summary created with Snipd AI

Quick takeaways

  • When seeking brand deals after a viral spike, assess your audience and content to determine authentic integration opportunities.
  • Simplify the brand deal process by clearly defining your audience, content offering, and expectations, and consider working with experienced negotiators.

Deep dives

Approaching Brand Deals as a First-Timer

If you have recently experienced a viral spike and are looking to secure brand deals, it is important to first assess your audience, the content you offer, and what value you can bring to brands. Understand why your viewers watch your content and how often you post. This will help you determine how and where a brand integration can fit in authentically. Consider reaching out to an agency or someone with access to brands to help with negotiations and pitching. Focus on your content creation while someone else handles the business side of brand deals.

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