The podcast discusses the challenges and consequences of viral videos, strategies for turning sudden growth on YouTube into brand deals, and recaps AI announcements from Meta and YouTube. They also talk about the importance of long-term growth, the role of chat bots for creators, integrating AI into smart glasses, approaching brand deals with authenticity, and future technologies.
Read more
AI Summary
Highlights
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
When seeking brand deals after a viral spike, assess your audience and content to determine authentic integration opportunities.
Simplify the brand deal process by clearly defining your audience, content offering, and expectations, and consider working with experienced negotiators.
Deep dives
Approaching Brand Deals as a First-Timer
If you have recently experienced a viral spike and are looking to secure brand deals, it is important to first assess your audience, the content you offer, and what value you can bring to brands. Understand why your viewers watch your content and how often you post. This will help you determine how and where a brand integration can fit in authentically. Consider reaching out to an agency or someone with access to brands to help with negotiations and pitching. Focus on your content creation while someone else handles the business side of brand deals.
Navigating the Confusion of First-Time Brand Deals
As a first-timer, approaching brand deals can be confusing. To simplify the process, map out your audience, your content offering, and what brands can gain from partnering with you. Clearly define what kind of brand integration you are comfortable with, such as video mentions or dedicated segments. Recognize that you hold value as a creator, and be clear about what you offer and what you expect in return. Consider working with an agency or someone experienced in negotiating brand deals to help you navigate the process.
Building a System for Brand Integrations
When entering the world of brand deals, it is crucial to have a system in place that aligns with your content and audience. Analyze your blow-up within the context of your content strategy. Did you gain success from a specific video or through consistent content? Understand the needs and interests of your audience, as well as the goals of potential brand partners. Develop a clear understanding of what you offer as a creator, whether it's a 30-second integration, a short mention, or something else. Consider working with professionals who can handle negotiation and strategy while you focus on content creation.
Focus on Timeless Concepts Amidst the Brand Deal Process
While navigating brand deals, it's important to stay grounded in timeless concepts of storytelling, audience connection, and engagement. Focus on understanding who your audience is and what they value in your content. Emphasize the relationship between your brand and potential partners, ensuring alignment with your content and values. Avoid being swayed solely by the allure of virality, as maintaining consistent viewership and engagement is key for sustainable growth. Remember that brand deals are an opportunity to offer valuable content to your viewers and mutually beneficial partnerships with brands.
On this episode of Creator Support, we talk about what can go wrong after a video goes viral, how to turn sudden growth on YouTube into a brand deal, and recap AI announcements from Meta and YouTube.
Check out Uscreen: https://www.uscreen.tv/
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode