

The 'Canadianization' of the oilsands: A story of ownership, identity, and power
Sep 4, 2025
Will Lacey, a former energy executive and economic writer, shares his insights on the evolution of Alberta's oilsands. He recounts a controversial moment in Parliament sparked by his pro-oil t-shirt, discussing the divided perceptions of the oil and gas industry across Canada. Lacey explores the shift in ownership dynamics toward Canadian companies and the financial benefits for Alberta. He also highlights the Pathways Alliance's efforts in carbon capture and the importance of balancing economic viability with environmental sustainability in the energy sector.
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Shirt Incident That Sparked A Debate
- Will Lacey recalled being stopped on a Senate tour and told to remove his “I ♥ Canadian Oil & Gas” shirt as it might offend people.
- He turned it inside out and later photographed it in the House of Commons, which sparked national attention and support.
Regional Views Shape Energy Perception
- Lacey argues Canada lacks broad awareness of the energy sector's national contribution and regional differences shape perceptions.
- He links cultural settlement patterns and industry concentration to divergent views on oil and gas.
Resource Trade-Offs Need Full Context
- Lacey highlights that environmental costs exist across industries, including mining and green tech supply chains.
- He stresses the need for a fulsome conversation about trade-offs and recognizing Canada's role as a materials provider.