In this episode of Founded & Funded, Madrona Managing Director Tim Porter and Jama Software CEO Marc Osofsky discuss the intentional strategies that fueled Jama’s transformation from $20M ARR to a $1.2 billion acquisition by Francisco Partners. Marc shares his blueprint for scaling with purpose, challenging conventional wisdom, and embedding efficiency into the DNA of a company.

Key Takeaways Include:

Accelerating Growth Conventional Wisdom: Scale your sales team rapidly to hit growth targets. Intentional Wisdom: Focus on improving win rates to double or 2.5x your capacity without adding headcount.

TAM Conventional Wisdom: Prioritize the total size of your market potential. Intentional Wisdom: Target activated TAM—the demand being addressed in a given year—and aim to capture a larger share. M&A Strategy Conventional Wisdom: Burn cash and rely on strategic buyers for exits. Intentional Wisdom: Achieve profitable growth and rule-of-40 metrics to attract financial sponsors, giving you more control over the process.

Transcript: https://bit.ly/49mMKhp

Chapters:

(00:00) Introduction (00:52) Challenging Conventional Wisdom (03:48) Focusing on Win Rates (06:13) Efficiency and Culture at Jama (08:45) Vertical Market Focus (10:49) Geographic vs. Vertical-focused GTM Teams (15:28) Culture: Jama's Focus on Habits (19:00) Customer Success Strategies (21:02) The Francisco Partners Acquisition (26:12) Focusing on a GM structure (28:30) Advice for Founders

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