Why Visual Content (not cash) Is King

Jeff Desjardins is the founder and Editor-in-Chief of Visual Capitalist. If you haven’t seen the work of Visual Capitalist yet, it won’t be long until you do.

They create visually compelling daily infographics and visualizations and now serve some of the biggest names in finance. They include Black Rock, McKinsey, New York Life, Tony Robbins and the list goes on.

You'll hear about how Jeff has built his media company with a rapidly growing audience - 70% of whom are investors. As well, we talk about how the media industry works, how habits of media consumption are a powerful tool in capturing mind share and why companies are investing thousands of dollars to access his audience.

Check out some of our most popular episodes:

Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xC

Leadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5Gug

Canada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9

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