

Returning With Real-World Wisdom [ETL Looks Back]
Nov 27, 2024
Etosha Cave, co-founder of Opus 12, transforms CO2 into valuable molecules, showcasing innovations in sustainability. Jonah Greenberger of Bright aims to make electricity affordable via solar subscriptions in developing countries. Cody Karutz from STRIVR Labs uses virtual reality to enhance athletic performance, while Elaine Cheung at GRAIL, Inc. focuses on pioneering early cancer detection technologies. Together, they share their entrepreneurial journeys, emphasizing resilience, collaboration, and the importance of balancing well-being with startup challenges.
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Industry Experience
- Jonah Greenberger gained experience at Chevron for five years before starting Bright.
- This was to understand the energy industry's regulations and what makes a company successful.
Life Sciences Experience
- Elaine Cheung worked at leading companies in molecular diagnostics and DNA sequencing before Grail.
- This allowed her to gain industry knowledge and experience before pursuing a startup.
Ignore the Naysayers
- Don't let naysayers discourage you, as many will doubt your unconventional ideas.
- Take the leap, and you'll surprise yourself with how much you can achieve.