Consider This from NPR What happens to the internet if no one clicks search links?
Aug 4, 2025
06:49
Google's AI Overviews feature can deliver an answer to your question before you click a single link. But it spells bad news for the publishers that write the articles that power these AI summaries: their business models depend on site visits to sell ads. And some smaller publishers have already gone out of business as the use of AI summaries grows.
"The extinction-level event is already here," said Helen Havlak, publisher of tech news site The Verge.
NPR's John Ruwitch reports on how companies are adapting to the artificial intelligence shake-up in Google search. And Google is a financial supporter of NPR, but we cover them like any other company.
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"The extinction-level event is already here," said Helen Havlak, publisher of tech news site The Verge.
NPR's John Ruwitch reports on how companies are adapting to the artificial intelligence shake-up in Google search. And Google is a financial supporter of NPR, but we cover them like any other company.
For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org.
Email us at considerthis@npr.org.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy