Sales Strategy & Enablement by Revenue.io

1106: Educate Sellers to Communicate Better with Samantha McKenna

Nov 1, 2022

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Samantha McKenna is the Founder of #samsales Consulting. She recalls the lessons from her time as a lifeguard at Disney there that helped her achieve incredible success in sales. Then, Samantha discusses the moment she decided to start her own company and its growth into a 14-strong all-woman team.

She digs into educating sellers on how to communicate better and become self-sufficient to achieve consistent levels of success. Samantha also gives actionable tips on how to improve your LinkedIn profile and the many unseen benefits this has for your career.

HIGHLIGHTS

Breaking sales records and taking the leap into entrepreneurship
Hiring veterans and military spouses
Teaching how to communicate across generations
Invest in people and provide mentorship
Top tips to improve your LinkedIn profile

QUOTES

Enablement starts with the basics of communication - Sam: "When we think about enablement and we think about what we're focused on. One of the things that I see a lot of organizations focus on is how to sell our product. And I'm like ‘That's great. Fantastic. What are you doing to teach them how to sell?’"

Figure out what you have to do to be successful by yourself - Samantha: "The reaction was we're LinkedIn, we don't have to do that. The reaction was, we're Salesforce, we don't have to do that. Outreach, we don't have to do that. The truth is, if you want to be consistently successful, nobody else is going to be in charge of your destiny than you."

Create a strong network that can vouch for you - Samantha: "Make sure to build your network. People want to work with people they can backchannel and get vouching from. They want to know that you run in the same circles."

Find out more about Sam in the links below:

LinkedIn: https://www.linkedin.com/in/samsalesli/
Website: www.samsalesconsulting.com