About the Guests:

Christina Dorr Drake & Rusty Drake are the co-founders of Willa’s Organic Oat Milk since 2020. The couple juggled launching their product while simultaneously navigating Christina's breast cancer diagnosis and facing the COVID-19 pandemic. This episode features Rusty, a former filmmaker & Dale Carnegie master trainer turned entrepreneur, and Christina, an advertiser, a resilient cancer survivor, a well-being enthusiast, and an entrepreneur. Together, they share their journey of self-care, entrepreneurship, resilience, and growth, and the invaluable lessons learned along the way.

What You Will Learn:

Communication Skills in Entrepreneurship: Rusty, drawing from his Dale Carnegie training background and experience, emphasizes the critical role of clear, frequent, and honest communication in entrepreneurship. Discover how effective communication impacts negotiation, sales relationships, and team leadership in the day-to-day operations of a global brand.

Relationship Building in Sales: Rusty delves into the heart of his approach to sales, highlighting the importance of relationships. As Head of Sales at Willas, Rusty uses his Dale Carnegie communication and sales skills to navigate various industries, mastering the unique "language" of different stakeholders. Learn how building connections and friendships is the key to success in diverse markets.

Resilience and Personal Agency: Hear Christina's inspiring story of confronting breast cancer head-on. She shares her perspective on taking ownership of her treatment plan, maintaining agency in the face of a challenging diagnosis, and turning adversity into strength. Her journey serves as a powerful reminder to flip the script and find empowerment in difficult times.

Self-Care Culture in Entrepreneurship: Both Rusty and Christina emphasize the importance of mental health, therapy, and coaching for themselves, their teams, and their business. They discuss their commitment to adding self-care sessions to busy work calendars. Discover how prioritizing mental and physical health contributes to a stronger foundation for both personal well-being and business success.

Asking for Help and Empowering Teams: Starting a business is challenging and demanding. Rusty and Christina share the importance of asking questions and seeking mentorship and help. Learn about the value of hiring experts to complement your skills and foster a sense of empowerment within your team. They highlight the power of collaboration, delegating tasks, and the strength that comes from learning and problem-solving together.

Summary of the Story:

Amidst the challenges of a global pandemic and a personal health crisis, Christina Dorr Drake and Rusty Drake not only launched a successful product but also built a resilient business. From effective communication to relationship building, resilience, and prioritizing self-care, their journey offers a roadmap for aspiring entrepreneurs and a testament to the strength that can arise from facing adversity with determination and grace.

Join us to learn how Christina & Rusty successfully navigate family entrepreneurship, from self-care to team synergy, and collective growth!

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