Anna is a self-proclaimed ABM nerd with a passion for designing and executing complex, multichannel ABM programs. As the leader of the ABM department at Influ2, Anna has driven exceptional results, including a 123% increase in ABM-influenced revenue in 2023.
Her ABM journey began at Shelf, where she worked with a talented team to achieve 4x ARR growth through a carefully crafted account-based go-to-market approach.
Watch this episode and learn:
How to implement ABM in a channel-first business model
Why customer expansion is at the heart of ABM success
The power of creativity and personalization in ABM campaigns
How to align Sales and Marketing to overcome ABM challenges