BOM - Another Way by Dave Whorton

This book names people who I knew or knew of in Silicon Valley. It is a reaction to the author's time at Kleiner Perkins Caulfield and Byers. He was part of the team that financed Google and co-founded Drugstore.com during the dot-com frenzy. He was actively involved with Jeff Bezos at Amazon. The prevailing wisdom was simple: raise as much capital as possible, scale at breakneck speed, and worry about profitability later. 

At the heart of the book is the Evergreen model, a philosophy of building companies that last “and last and last.” Whorton outlines the Evergreen 7Ps® framework, which includes:

• Purpose: A mission beyond personal wealth creation.

• Perseverance: Commitment to long-term endurance.

• People First: Prioritizing employees, customers, and communities.

• Profitability: Growth funded through cash flow, not endless rounds of dilution.

• Private: Freedom from public market pressures.

• Pacience: A deliberate pace, resisting the frenzy of blitzscaling.

• Philosophy: A values-driven approach to leadership

Reject the false binary. You don’t have to choose between hypergrowth or irrelevance. Many founders feel pressured to pursue VC funding even when their business fundamentals don’t align. Evergreen offers a viable third path.

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