The Hustle Daily Show George Munguia’s Coconut and how to build a startup
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Oct 22, 2025 George Munguia, the founder of Coconut, shares insights from his journey of helping startups hire executive assistants. He discusses how AI can enhance automation, revealing the importance of memory for agent performance. George talks about starting with screen recordings to identify automation opportunities and predicts a future where AIs negotiate on our behalf. They also delve into the changing landscape of jobs in an AI-driven world, emphasizing the skills that will be in demand and the need for personalized workflows.
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Memory Is The Key To Useful AI Agents
- Harmony AI builds per-user memory across platforms to make AI agents effective.
- Memory lets agents act like humans by learning individual workflows and improving actions.
Screen Recording Led To A Pivot
- Coconut started with screen recording and got 700 companies to sign up quickly.
- They pivoted from recording to analysis and memory because customers didn't know what to automate.
Agents Need Infrastructure And Observability
- Future agents will need 'places' to operate, like mailboxes and sandboxes, to act autonomously.
- Two big value areas are human observability and infrastructure for agents to live and transact.