Startup Europe — The Sifted Podcast

Bolt founder and Klarna board member Markus Villig on why Europe is sleepwalking into a 'disaster' on self-driving cars and physical AI

Dec 11, 2025
Markus Villig, founder and CEO of ride-hailing unicorn Bolt, shares insights from scaling his company across Europe and Africa. He warns that Europe risks a 'disaster' by neglecting self-driving car and physical AI development. Markus highlights the need for a unified capital market to nurture startups and discusses the challenges facing new entrants in ride-hailing. He also delves into his role on Klarna's board, emphasizing the importance of engaging with policymakers and fostering innovation in Estonia's defense tech landscape.
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INSIGHT

Profitability Driven By Core Ride-Hailing

  • Bolt's core ride-hailing has been profitable for years while losses stem from new products and geographic expansion.
  • Markus stresses frugality and selective investments where returns are highest.
ADVICE

Founders Should Lobby Policymakers

  • Markus encourages entrepreneurs to engage with politicians and regulators proactively.
  • He says founders influence EU rules by being active citizens and sharing honest views.
INSIGHT

Europe Risks Missing Physical AI Wave

  • Markus Villig warns Europe is ignoring physical AI and self-driving cars at its peril.
  • Missing this wave risks sidelining a trillion-euro auto industry and repeating the battery-era mistake.
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