EP98: In today's episode we're chatting with Alyssa Chan Evangelista, a brand builder and social media strategist. She discusses the importance of taking action and experimenting to build skills and a portfolio. Alyssa talks about ways content creators can stand out by focusing on how they deliver their message and make their audience feel.

She also highlights the importance of niching down within yourself and creating a you-coded strategy that reflects your personal brand. Alyssa provides insights on building a brand's social media presence and how to effectively use Instagram and TikTok to showcase different aspects of their brand.

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