The Dime Brett Puffenbarger: The Future of Cannabis Will Look Like This… and Yes, It Will Shock You
What if we told you the future of cannabis looks less like dispensaries... and more like the milk aisle?
Everyone’s chasing growth, market share, and the next hot product — but few are asking the deeper question:
What will the cannabis industry actually become?
While cannabis is certainly disruptive, its future likely follows a few predictable paths — built on established infrastructure where companies must choose: go big, go niche, or get squeezed out.
This week we sit down with Brett Puffenbarger, founder of Good Highdeas, for an unfiltered look into where cannabis is heading — and why most operators aren’t ready for what’s coming.
- Why small brands need to niche down fast
- The “hourglass” market effect no one is talking about
- What the "milk aisle model" means for the future of weed
Chapters
00:00 Introduction to the Cannabis Journey
01:39 Early Days in the Cannabis Industry
04:02 Entrepreneurial Spirit and Military Influence
06:18 Challenges in the Cannabis Business Structure
09:16 The Role of Leadership in Cannabis Companies
12:40 Navigating Growth and Sustainability
15:00 Identity Crisis in the Cannabis Industry
19:12 Future of Cannabis: Specialization and Market Dynamics
23:25 Challenges in Cannabis Beverages and Market Entry
26:54 Navigating the Cannabis Market Landscape
30:10 The Future of Cannabis: International Perspectives
31:43 Building for the Future: Infrastructure and Market Positioning
34:17 Understanding Consumer Needs in B2B and B2C
37:47 Identifying Opportunities in the Cannabis Industry
40:00 Cultural Shifts and Consumer Perceptions of Cannabis
42:07 Business Fundamentals: Delight Your Customer
46:10 Positioning for Future Growth in Cannabis
Guest Links:
- https://www.linkedin.com/company/goodhighdeas/
- https://www.linkedin.com/in/brettpuffenbarger/
- https://www.goodhighdeas.net/
Our Links
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime is a top 10 Cannabis Podcast
The Dime has a New Website. Shhhh its not finished.
Sign up for our playbook here:
🎥 YouTube: The Dime
📸 Instagram: The Dime