The Town with Matthew Belloni Director Eli Roth Will Kill You On-Screen for $1 Million
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Apr 9, 2025 
Eli Roth, director and founder of The Horror Section, dives into his innovative horror media company that lets fans invest in and share profits from indie horror films. He explains how this unique crowdfunding model enhances community involvement and creative freedom. The conversation highlights the wild incentives for investors, including the chance to be killed on-screen! Roth also discusses challenges in maintaining control over projects and the evolving strategies in horror filmmaking, making it a thrilling listen for any horror enthusiast.
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Horror Section Investment Model
- Eli Roth's Horror Section offers shares in the company, not individual films.
- This allows fans to invest in the overall IP and company valuation.
Terrifier 3 and Horror IP
- Roth cites Terrifier 3's success, highlighting the value of established horror IP.
- He emphasizes the long-term value of horror characters and franchises.
Targeting the Horror Community
- Roth believes a dedicated horror community can significantly impact a film's success.
- He aims to create unrated, extreme horror films that cater to this core audience.