The Surfer's Journal presents Soundings with Jamie Brisick Bob Hurley
4 snips
Oct 14, 2025 Bob Hurley, a legendary figure in surf culture and the founder of his eponymous brand, shares his journey from shaping boards at 21 to leading Billabong USA. He discusses the vibrant surf scene of Southern California, creative inspirations, and even his battle with kidney cancer that reshaped his priorities. Hurley reflects on his partnership with Nike, the evolution of the surf industry, and his current role mentoring John John Florence. With insight into entrepreneurship and passion for surfing, Bob’s tales are both inspiring and heartfelt.
AI Snips
Chapters
Transcript
Episode notes
From Shop Helper To Shaper
- Bob learned shaping by doing odd jobs at a surf shop and offering to shape boards for free if he could buy blanks.
- He mixed features he admired from top shapers to create his own 'recipe' for Hurley surfboards.
How Billabong USA Began
- Bob imported Billabong trunks via friends and eventually bought Gordon Merchant's stock to secure the U.S. license.
- He raised $45,000 from friends and family and launched Billabong USA in 1983.
Aki’s Trunks And The $10K Bet
- Aki once borrowed Bob's trunks to compete and won a Huntington contest.
- Bob later offered Aki $10,000 to win another contest and Aki delivered, highlighting their close, playful partnership.